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When Should A Startup Get Marketing Help?

Michael Grossman

Marketers Won’t Bite You It’s a difficult task for most startups to determine when they need to bring marketing help to the team–and when I say marketing, I don’t mean sales. Why Does Marketing Fall So Low On The Priority List? The rest they viewed as icing.

Startups 130
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Investors are failing African entrepreneurs — it’s time for a change

GreenBiz

However, many challenges remain for local founders despite the record -breaking fundraising year African startups had in 2019. This is especially the case when it comes to women-led companies. Representation of local African founders, and female founders, remains a challenge in the African startup funding space. Salma Okonkwo.

Africa 463
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Can Bumble Bee and Nestlé hook the world on fishless fish?

GreenBiz

Buoyed by the success of red-meat mimics from the likes of Impossible Foods and Beyond Meat, a growing number of companies is angling to capture their share of the early market for animal-free seafood. Yet GFI has positioned the market for fake fish to become bigger, or at least more diverse, than those for beef and poultry alternatives.

Seafood 545
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A Good Cleantech Story Is Worth Its Weight In Gold

Michael Grossman

What’s the secret to tapping into it if you have a cleantech startup? For starters, get your story straight. Your Story Needs An Answer For This… Because so many cleantech startups are founded by scientists and engineers, they naturally lean towards focusing their story on their technology. Who or what is in jeopardy?

Startups 130
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Electrifying everything should start with the masses

GreenBiz

Electrifying everything should start with the masses. It also is a glimpse into financing models that can help commercialize technologies, while ensuring all communities have access to climate tech. . The challenge is getting this virtuous cycle going. Sarah Golden. Fri, 02/26/2021 - 00:45.

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Top 5 Reasons Your Climate Tech Startup Must Create Content

Michael Grossman

Since I work for startup and mid-size cleantech companies who have niche markets, inevitably someone from the company will ask me, "Why do we need to do all of this?" Since I work for startup and mid-size cleantech companies who have niche markets, inevitably someone from the company will ask me, "Why do we need to do all of this?"

Startups 130
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These changes to our food systems could improve human and planetary health

GreenBiz

Jennifer Ballen, head of global market operations, Indigo Ag. What concerns you about the current global food system when it comes to environmental sustainability and human health? The challenges facing us are wide-ranging. The chief impediment is that the gain is private, yet the cost is public.

Health 534