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Ellen Ormesher and Kathryn Clare Join DeSmog to Investigate Advertising Industry

DeSmogBlog

DeSmog is excited to welcome investigative reporter Ellen Ormesher and researcher Kathryn Clare to our team focused on climate accountability in the advertising and public relations industry. Ellen Ormesher Ellen joins us from The Drum, where she was a senior reporter covering sustainability in the advertising sector.

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Pathways Alliance Paid Google to Advertise on ‘Greenwashing’ Searches

DeSmogBlog

A major Canadian oil sands group has been running advertisements on Google that target people seeking information about oil industry “greenwashing,” the practice by which companies make false and misleading environmental promises. People search for this stuff for a variety of reasons.

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London Luton Airport Hit With Greenwashing Complaint Over Pro-expansion Ads

DeSmogBlog

Eight climate groups have asked the UK advertising watchdog to assess whether environmental claims in recent Luton Airport ads are misleading the public. Hope’s campaign rebrands the airport’s business name from “London Luton Airport Ltd” to “Luton Rising,” alongside a new tagline, “Our airport. Our community. Our planet.”

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Cambridgeshire and Peterborough residents encouraged to recycle their metal packaging

Envirotec Magazine

Spearheaded by the Aluminium Packaging Recycling Organisation (Alupro), the ‘MetalMatters’ programme will use targeted social media messaging and local radio advertising, alongside an outdoor advertising campaign, to communicate the widespread benefits of metal packaging recycling.

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Waste crime: how online advertising platforms are facilitating illegal dumping

Envirotec Magazine

The Buried podcast asks why so much of our waste is being disposed of in illegal ways and who exactly is responsible. Research that I have led highlights the central role played by online platforms, which allow unregistered companies to advertise their waste disposal services, without scrutiny. So stricter legislation would help.

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Revealed: Three-quarters of Prestigious Green Advertising Awards Go To Agencies Working for Fossil Fuel Industry

DeSmogBlog

Three-quarters of prizes at the UK’s top sustainable advertising awards went to agencies who work for the fossil fuel industry, a DeSmog analysis has revealed. The group’s members include six of the major advertising networks that dominate the industry — WPP , Omnicom Group , Interpublic Group (IPG), Publicis, Dentsu, and Havas. .

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Green job adverts fall by 26%, but are slightly more resilient than other roles in a cooling labour market

Envirotec Magazine

The number of green jobs advertised in the UK has fallen from the record levels recorded in 2022, albeit at a smaller rate than the decline seen in the UK’s job market overall, according to professional services firm PwC’s latest Green Jobs Barometer. last year), compared with 2.32% for the UK as a whole. this year compared to 1.9%

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