Shoptivism: Why Consumers (& Job Seekers) Opt In & Opt Out of Today’s Brands
GreenBiz
SEPTEMBER 10, 2021
Date/Time: October 7, 2021 (1-2PM ET / 10-11AM PT) The last five years have seen significant growth in the number of Americans who say they want to buy eco-friendly products — 42% as of January 2021, according to the latest Shelton Group research. There has also been significant growth in the number of people who can name — unaided — a brand they have intentionally purchased or intentionally stopped purchasing because of the company’s environmental or social record (26%).
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