Michael Grossman

Should Cleantech Be Rebranded As ClimateTech?

Michael Grossman

The Cleantech Brand Is A Failure If No One Knows What It Means. Invariably, it happens. I'm out at an event with professionals. Maybe it's a business awards dinner like last week or at a convention.

6 Ways Your Email Marketing Can Compete During The Holidays

Michael Grossman

Is anyone reading your email during the holiday season? And if they are reading or listening to your message, does it pass the threshold of caring? I've written before about how only about one-third of email recipients read beyond the fourth paragraph.

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What Are The Marketing Tools Every Cleantech Company Must Have?

Michael Grossman

Part 1--Research. This column is the first of a five-part series on the critical elements necessary for a cleantech company to successfully market itself, regardless of the budget. Do I Have To Pay For Marketing?

Are Your B2B Brand’s Images Powerful?

Michael Grossman

The saying “A picture is worth a thousand words” has been around so long because it’s true.

Remind Me Again-Why Are We On Social Media?

Michael Grossman

"If all of your friends jumped off a bridge, would you jump off it too?"--my my mother. In today's business world, it's a given your company needs a social media strategy. My favorite question in the last year or so is to ask why.

Why Man-Made Climate Change Is A Messaging Misnomer

Michael Grossman

Circular-firing squads have a lousy success rate. Don’t worry. I haven’t gone off the deep end and gone into denial about the scale and urgency of reducing carbon emissions.

Want Your Brand In Bright Lights? Build From The Bottom

Michael Grossman

Every business owner thinks his/her brand should be in the spotlight, and why not? The long hours, the novel ideas, the enthusiasm, the purposeful value proposition: isn’t it evident the media should take note?

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4 Ways To Write A Memorable Website Homepage

Michael Grossman

Your website is the online portal for your audience, and your website’s homepage is the cyber front door. How you welcome your viewers will be the first impression of your brand and is critical to move them through the sales funnel to become your brand advocates.

Do You Make These Mistakes With Your Cleantech Pitch?

Michael Grossman

If you’ve founded a cleantech company, there’s a better than even chance your background is in science or engineering. There’s also a high probability you could write an encyclopedia about your invention.

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Here’s Why Market Research Is Key To Your Company’s Success

Michael Grossman

Two words no CEO of a seven or eight-figure company ever likes hearing from me are "market research," as in, "I feel it would be helpful to clarify our value proposition, our strategic advantage, and our audience if we conducted some market research.". It's so toxic; I keep those two words in my back pocket at all meetings like an emergency fire alarm in case I want to cut the session short.

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Tie Your Brand To The Story We Share

Michael Grossman

Like millions of parents around the country, I took my daughter to college last week. It’s a bittersweet ritual that started when I let her hand go on her first day of kindergarten and is now complete. She has chosen a path, and it forevermore will diverge from mine.

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Can Your In-House Marketing Manager Do This?

Michael Grossman

Marketing Management Needs More Than One. The post Can Your In-House Marketing Manager Do This? appeared first on Michael's Marc. Marketing Tactics Uncategorized content marketing digital marketing email marketing marketing social media marketing video marketing website design

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10 Tips For Making Inspiring Cleantech Marketing Videos

Michael Grossman

Cleantech companies typically require a certain amount of scientific sophistication to comprehend, and therein lies the conflict with defining its value for an audience. A well-produced video is one of the best ways to bridge that gap. A Cleantech Company Is More Than Just It’s Science.

Why Communicating Climate Change Continues To Challenge Us

Michael Grossman

It’s the personal, stupid. Every year, more and more Americans tell pollsters they believe in climate change, yet insufficient action has been taken by business and government to solve the problem.

What Are The Best Social Media Channels For Cleantech?

Michael Grossman

To be engaged in social media, or not to be engaged in social media. That is the question for cleantech companies. Through the left ear, you hear, “Free Exposure!” ” being shouted at you; but through the right ear, you hear, “Waste of time and money!”

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How Cleantech Companies Should Announce Their Exciting News

Michael Grossman

Groundbreaking cleantech ideas don’t guarantee eyeballs. I track dozens of cleantech companies on Google, subscribe to all sorts of newsletter lists, and follow even more cleantech companies on LinkedIn so that I can keep up with industry news.

The Secret To Getting Your Green Brand Discovered

Michael Grossman

So you’ve got a great idea to stave off climate change and make the world a more sustainable place, and you’re convinced you can turn it into a profitable business.

Fledgling Stories

Michael Grossman

What does honey have to do with saving elephants in Botswana, and why would I want to buy another pair of shoes made in Asia? These business propositions were just a couple of the conscious companies crafting their pitch at Fledge’s Demo Day. Not familiar with Fledge?

What This City Needs Is A Tagline. With A Capital “T.”

Michael Grossman

We got trouble! Right here in River City! With a capital T that rhymes with B, and that stands for brand positioning. Working with cleantech companies means I'm often in meetings with scientists and engineers. By nature, they are very analytical people, which is why they are excellent problem solvers. And in advanced mathematics, there is always a right answer and a wrong answer: Black and white.

The Winner Of The Nobel Peace Prize Will Be…

Michael Grossman

A Noble Story Fit For A Nobel Prize. When the Nobel Peace Prize is announced on Friday, there is better than a decent chance the name inside the envelope will be that of a precocious, 16-year-old Swedish girl, the youngest person to ever receive this prestigious award. If the prognosticators are right, Gretta's (she needs no last name anymore) unlikely ascension to this lofty height is a testament to the power of the story.

Future Food-Tech San Francisco

AFN Sustainable Protein

Future Food-Tech is a world-leading event series focusing on the most disruptive technologies transforming our food system.

Future Food-Tech New York

AFN Sustainable Protein

Held annually in New York, San Francisco, London and Singapore, the Future Food-Tech Summit is an international networking event, bringing together 400+ leading food brands, entrepreneurs and investors to showcase solutions, share ideas and create new alliances to accelerate the adoption of new technology solutions. The post Future Food-Tech New York appeared first on AgFunderNews. accelerator acquisition algae alt meat alt protein aquaculture biotech clean technology commercialization corporate venture capital corporates flavors food food corporate food processing food quality food safety food system food tech gene-editing gmo ingredients innovate UK innovative food Investment nutrition packaging pitch competition rethink events san francisco start up start up resources supply chain sustainability sustainable protein technology technology start up vegan

Future Food-Tech London

AFN Sustainable Protein

The Future Food-Tech Summit returns to London and brings together over 500 leaders, senior executives, pioneering innovators and VCs from around the globe.

Super Duper Supercapacitors Could Accelerate Electric Car Revolution

CleanTechnica

Supercapacitors offer exciting new possibilities for electric vehicles. Here are two stories about advances in supercapacitor technology.

University of Georgia Getting 20 More Electric Buses, Bringing Fleet To 33

CleanTechnica

The University of Georgia (UGA) has plans to add more electric buses on its campus and to host the largest fleet of electric buses out of all the universities in the nation.

Tesla Cyber Sedan Concept (Video)

CleanTechnica

A Tesla Cyber Sedan is the latest work of creative engineering inspired by the Tesla Cybertruck. This work of art and engineering is brought to life by YouTuber Inspire Automotive, who has an idea for Tesla for a Cyber Sedan.

Tesla Model 3 Holds Value >2x Better Than Every Other Car In USA

CleanTechnica

Usually, as soon as you buy a new car and drive it off the lot, it loses a ton of value, but some vehicles provide an exception to the rule, losing much less of their value than others. The car in the US that loses the smallest percentage of its value after one year?

BloombergNEF: Lithium-Ion Battery Cell Densities Have Almost Tripled Since 2010

CleanTechnica

BloombergNEF's Colin McKerracher took to the stage at the BNEF Summit in San Francisco last week where he made a case for electric vehicles reaching the "end of the beginning."

New Prefab Homes Never Need To Be Connected To The Grid

CleanTechnica

Dvele, a manufacturer of prefab homes located in Southern California, says every home it makes going forward will be capable of making all the electricity it needs indepently.

How Low Can Solar Cells Go? Perovskite Researchers Say Down, Down, Down

CleanTechnica

New perovskite solar cell research is ready to hit the market and when it does, solar energy will bury coal and natural gas in an avalanche of clean power. Clean Power Solar Cells Solar Energy oxford pv panasonic perovskite

Tesla Model S Now Has 390 Mile Range

CleanTechnica

Elon Musk says the latest Tesla Model S Long Range Plus can travel 390 miles or more on a single charge. The range of the Model X has also gone up to over 350 miles.

GivePower Solar Desalinization Plant Brings Clean Water To Desperate People

CleanTechnica

GivePower has received an award for its solar powered water desalinization plant in Kenya which produces 70,000 liters a day of clean water for the village of Kiunga. Clean Power Solar Energy Water Givepower Hayes Barnard Kiunga Kenya solar desalinization plant

The Boring Company Completes 1st Tunnel For Las Vegas Loop Project

CleanTechnica

This tunnel will connect the South Hall of the Las Vegas Convention Center, where the annual Consumer Electronics Show (CES) is held, with the new 1.4 million square foot West Hall located in another part of its 200 acre campus. The trip by car on surface streets would normally take about 15 minutes.

Tesla Semis Are Cheaper Than Rail Enough Of The Time To Reshape Ground Freight

CleanTechnica

All transportation is electrifying. All transportation is moving to lower labor costs. All transportation is becoming more loosely coupled. All transportation is moving to lower carbon models.

Blue Nova Launches The MegaBoy 1 MWh Storage Product

CleanTechnica

Blue Nova Energy, a member of the Johannesburg Stock Exchange Listed Reunert Group, looks to be ramping up nicely and has just launched the MegaBoy.

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