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Cleantech Marketing: Why Better, Faster, Cheaper Are Brand Killing Positioning

Michael Grossman

In the fiercely competitive landscape of cleantech, the success of a marketing strategy often boils down to the art of positioning. This article delves deep into the nuances of cleantech marketing, uncovering why relying on the “better, faster, cheaper” mantra can spell disaster for brands.

Ethics 147
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10 Tips For Making Inspiring Climate Tech Marketing Videos

Michael Grossman

Cleantech companies typically require a certain amount of scientific sophistication to comprehend, and therein lies the conflict with defining its value for an audience. Cleantech Marketing Video Tips Here are some tips on how to make a video for your cleantech company that appeals to the heart and mind.

Patents 147
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Why SPACs will be key to the sustainability revolution

GreenBiz

Technology and finance have complementary histories of innovation, from the royal charters that launched the first global explorers to the early stock markets that fueled the industrial era. Today, the rise of SPACs is a capital markets innovation that matches the urgency and scope of our global sustainability challenges.

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Can AI Help Your Cleantech Brand?

Michael Grossman

Are Your Cleantech Brand’s Images Set To ‘Snooze?’ By definition, if your company is in cleantech/climate tech, your mission is revolutionary. Unfortunately, most companies in the cleantech space view taking and posting those images as an item to cross off a list rather than an opportunity to enhance and reinforce their brands.

Ethics 130
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Is A Bad Climate Tech Brand Name Holding Your Company Back?

Michael Grossman

Companies spend massive amounts of money worldwide to increase brand recognition. I often see this problem in the cleantech/climate tech startup world where the lack of attention to the brand name detail holds great ideas back from their full potential. What’s A Good Name For A Climate Tech Company? What’s the difference?

Startups 246
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Top Rope Media Blog: B2C vs. B2B Marketing Strategies

CleanTech San Diego

Cleantech San Diego Top Rope Media published the blog (linked above) comparing the differences between B2C (business-to-consumer) vs. B2B (business-to-business). The marketing strategies outlined can be applied to cleantech companies. Share this.

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2023 Pitch Competition

Women in Cleantech and Sustainability

Pitch Competition Friday, June 9 Each year, WCS hosts a startup pitch competition focused on spotlighting companies led by women, either as CEOs or in the C-suite. Women from 10 companies are selected out of all applications to pitch their innovative cleantech or sustainable-focused business idea to a panel of industry leaders.