Remove climate-tech-content-marketing
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Should Climate Tech Companies Pay For Twitter Subscriptions?

Michael Grossman

Does Elon Musk's Twitter Care About Climate Tech Companies? What Kinds Of Content Do Elites Tweet? What kind of content is the most active 25% sharing? Only 14% of the most active 25% of tweeters produce original content. Can A Climate Tech Company Use Twitter Effectively? Let’s call them the ‘elites.’

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Should Your Climate-Focused Company Spend Time On Twitter?

Michael Grossman

It's a question I hear from mission-driven companies in the climate tech sector, especially from executives born before the first web browser. We’re a science-based company,” says the typical climate tech CEO. What Kinds Of Content Do Elites Tweet? What kind of content is the most active 25% sharing?

Logging 245
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Top 5 Reasons Your Climate Tech Startup Must Create Content

Michael Grossman

Once upon a time, the Greeks created content, but it was known as lyric verse. The Egyptians created their content on papyrus while the Romans called content epic poems. Today, we lump all of these communication forms together under the guise of "content creation." Here's what I tell them: Content Drives Your Brand.

Startups 130
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Pathways Alliance Paid Google to Advertise on ‘Greenwashing’ Searches

DeSmogBlog

The Pathways Alliance is a marketing and lobbying organization representing the country’s six largest oil sands producers: Imperial Oil, Suncor, ConocoPhillips, Cenovus, CNRL and MEG. That might seem to contradict an ad policy adopted by Google in 2021 prohibiting climate disinformation, including “content that states a false claim as fact.”

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Can AI Help Your Cleantech Brand?

Michael Grossman

By definition, if your company is in cleantech/climate tech, your mission is revolutionary. Cleantech/climate tech industries are extremely specialized. You no longer have to settle for the same stolid images undermining your claim to solve the climate crisis creatively. Create to your heart’s content with DALL-E.

Ethics 130
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Reuters, New York Times Top List of Fossil Fuel Industry’s Media Enablers

DeSmogBlog

According to Saudi Aramco’s podcast, the fossil fuel industry is innovating new climate solutions, and BP’s podcast proclaims more of the same. Reuters goes a step further, with marketing staff creating custom industry conferences explicitly designed to remove the “pain points” holding back faster production of oil and gas.

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Start-up provides digital platform for plastic recyclate trading

Envirotec Magazine

Hamburg-based start-up cirplus has entered into the UK market in a bid to digitalise the plastic and recycling industry. Schiller said: “We’re delighted to move into the UK market, with The Government’s Plastic Packaging Tax showing a real desire to inspire a shift away from virgin plastic towards a circular economy for the material.

Plastics 130