Should Your Climate-Focused Company Spend Time On Twitter?
Michael Grossman
NOVEMBER 21, 2021
New Survey Provides Guidance. Is Twitter for selling or shouting? It's a question I hear from mission-driven companies in the climate tech sector, especially from executives born before the first web browser. “We’re a science-based company,” says the typical climate tech CEO. “Why jump in a pool teeming with partisan sharks and lifestyle influencers on a platform with an oily sheen of misinformation floating across the top?”.
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