What Were Europe’s Oil Majors Doing When GTM Launched in 2007?
MARCH 12, 2021
It’s 2007. With the exception of Total’s stake in SunPower, the trio was fairly quiet for 10 years post-2007. A look at BP’s 2007 annual report shows that seven years deep into its “Beyond Petroleum” rebrand, it was still searching for a differentiator. By the end of 2007, the U.K.