Is A Bad Climate Tech Brand Name Holding Your Company Back?
Michael Grossman
JUNE 5, 2022
Companies spend massive amounts of money worldwide to increase brand recognition. But what if your brand isn’t recognizable, or worse, what if your brand name makes it difficult for end-users and customers to find you? I often see this problem in the cleantech/climate tech startup world where the lack of attention to the brand name detail holds great ideas back from their full potential.
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