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How To Avoid Greenwashing: A Businesses Guide for Sustainable Marketing

Green Business Bureau

In the consumer’s eye, businesses are focused on “making an impression instead of making a change” in the context of sustainability. At Green Business Bureau , we want to help businesses rebuild consumer trust through honest sustainability communications and marketing. Defining corporate greenwash.

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How to Create a Sustainability Program: A 10 Step Guide To Creating a Purpose-Driven Business

Green Business Bureau

Sustainability Program Challenges. Despite the continued CEO efforts and rising customer, employee, investor and political interest, many businesses are struggling to integrate sustainability into the core of their operations. In 2019, a mere 16% of executives stated sustainability as a built-in business function.

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Sustainable Business Went Mainstream in 2021

Andrew Winston

Trends in corporate sustainability have been mostly consistent — an expanding climate crisis, lightning-speed growth in clean tech, rising pressure from many stakeholders, and more. I’ve left out some large stories, because it’s unclear if they’re blips or part of a larger more permanent shift toward sustainability.

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How To Avoid Greenwashing: A Businesses Guide for Sustainable Marketing

Green Business Bureau

In the consumer’s eye, businesses are focused on “making an impression instead of making a change” in the context of sustainability. At Green Business Bureau , we want to help businesses rebuild consumer trust through honest sustainability communications and marketing. Defining corporate greenwash.

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20 C-suite sustainability champions for 2021

GreenBiz

20 C-suite sustainability champions for 2021. These 20 C-suite executives have steered their companies forward through much disruption, providing inspiration for the possibilities of advancing sustainability, social responsibility and circular business models — sometimes all at once. Elsa Wenzel. Mon, 01/11/2021 - 02:15.

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Bill McDonough at 70: A look back … and ahead

GreenBiz

What we were looking at was how do we look at carbon in this circular economy? How do we look at carbon itself as an element, which is both an energy source and a material? Makower: So, what was the path from there to sustainable design? Bill McDonough at 70: A look back … and ahead. Joel Makower. Mon, 02/22/2021 - 02:11.

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European Business Groups Voice Support for New ‘Fit for 55’ Climate Agenda While Lobbying to Water It Down

DeSmogBlog

On July 14, the European Union (EU) announced a sweeping package of climate proposals that will help the continent cut greenhouse gas emissions by 55 percent by 2030, from a 1990 baseline. And when they have nothing left, they say ‘fine — have a law, as long as there are no negative consequences for us if we fail to live up to it.’”.