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How alt-protein companies Impossible Foods, Memphis Meats hope to reshape diets

GreenBiz

Figuring out the best way to feed everyone so they receive enough nutritious food, while using the planet’s finite resources sustainably, is a growing challenge. Alternative proteins, which have gained more mainstream attention in U.S. That’s about 2 billion more hungry mouths to feed.

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Investigation: How the Meat Industry is Climate-Washing its Polluting Business Model

DeSmogBlog

Since then, meat industry players have shifted from emphasising the supposed sustainability of organically-produced meat to painting meat as an answer to ecological challenges like climate change. Meat companies themselves have also stepped up their climate-friendly advertising.