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Brompton unfolds plans for bike subscription service

Business Green

Scriven said the new subscription service is geared at millennials and Generation X customers who "want the benefits of owning something but none of the downside. This new subscription service will revolutionise the way people own a bike, giving them a premium product without the upfront price tag," Scriven said.

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Revealed: Fossil Fuel Giants Are Using British Influencers to go Viral

DeSmogBlog

The campaigns have been deployed across a number of social media platforms and are part of a global effort to give “millennials a reason to connect emotionally” with oil and gas firms, and to tackle their perception as “the bad guys”. but did not tag Shell, nor mention his commercial relationship with the brand.

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Ethically minded brands are on the rise: Here’s what you should know

The Environmental Blog

Founder of the business, Kei Nishida, shares that his desire to give back to the world inspired him to pursue the business advocacy: “We decided to use the tag line ‘Harvested with love in Japan’. In fact, some marketing studies reveal that millennials are more likely to purchase from brands with a social advocacy than from those without.

Ethics 414
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Sustainable Real Estate: How To Sell and Market Eco-Friendly Homes

Green Business Bureau

What’s more, in an interview with the CEO and CMO of Rohe Homes , a sustainable building company, they shared that people looking for greener homes “could be a millennial that’s looking to move out and start a family, or it could be a retiree looking for a simple one-floor that provides for their needs.”

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What Is Carbon Accounting? Standards, Frameworks, Developments and Challenges

Green Business Bureau

For Gen Z ( 67% ) and Millennials (64%) sustainability is a significant factor in an employee’s decision-making process when deciding where to work. Consider the types of data your business needs to capture, and how that data can be tagged and aggregated. And it’s not just consumers that are demanding responsible businesses.

Carbon 78