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Investigation: How the Meat Industry is Climate-Washing its Polluting Business Model

DeSmogBlog

Despite this tremendous growth, forecasts indicate that the world is still far from reaching “peak meat”. Since then, meat industry players have shifted from emphasising the supposed sustainability of organically-produced meat to painting meat as an answer to ecological challenges like climate change.

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Why technology could make animals obsolete

AFN Sustainable Protein

First is the emergence of social media , which led to the formation of new food tribes and trends including organic, gluten-free, vegan, keto, flexitarian and reducetarian. Look no further than Missouri, which recently became the first State to prohibit the use of the word “meat” to refer to anything other than animal flesh [6].