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Investigation: How the Meat Industry is Climate-Washing its Polluting Business Model

DeSmogBlog

That’s what these people in these positions are paid to do”, she says, referring to trade associations such as the IMS and AAA. Meat producers’ fears about the rise of alternatives is understandable. The availability of plant-based products has surged in recent years, and various types of cultured meat are under development.

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Why technology could make animals obsolete

AFN Sustainable Protein

We anticipate that many consumers will shift to animal-free food products if those products begin to meet or exceed their animal-based alternatives on key areas like cost, taste, functionality, convenience, and health. Particularly among millennials, Gen Z, and parents.