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Study: The public is pretty confused by your climate change jargon

Grist

Some of the most difficult-to-understand words were mitigation , referring to efforts to reduce emissions to slow down climate change, and carbon-neutral , when there’s no net increase in the amount of carbon dioxide in the air. Some people found the shorthand use of carbon confusing. “I

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Want to avoid greenwashing? Be clear about what it means

Business Green

Companies need shared definitions if they understand what greenwashing actually is and how it can be tackled. Now more definitions of greenwashing are cropping up, in Europe in particular. These definitions, coupled with new anti-greenwashing laws , are meant to help suss out bad actors.

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Why Polluters’ Greenwashing Works and How to Fight It

DeSmogBlog

He’s an ExxonMobil scientist in a company ad that also shows other scientists in a high-tech lab working to develop “low-carbon technologies.” All over the world, carbon-intensive industries and corporations are being challenged over their greenwashing strategies, and the number of relative cases in litigation is multiplying.

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European Business Groups Voice Support for New ‘Fit for 55’ Climate Agenda While Lobbying to Water It Down

DeSmogBlog

However, the proposals are not yet law, and big European business groups are lining up to water them down, despite adopting official positions supporting climate action, according to a new report by InfluenceMap, a corporate watchdog group. But it opposes the EU’s efforts to end a tax break for jet fuel.

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Revealed: Fossil Fuel Giants Are Using British Influencers to go Viral

DeSmogBlog

This comes as major polluters are increasingly deploying digital tactics to detract from negative headlines about their record profits and decades-long contribution to climate change. percent of their annual capital expenditures in low carbon technologies between 2010 and 2018. million views.

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Revealed: Two Thirds of Online Posts from Six Major European Fossil Fuel Companies ‘Greenwashing’

DeSmogBlog

The remaining 20 percent represents investments outside of fossil fuels, in areas such as renewables, carbon capture and storage, and research into new green technologies. . It also had the highest share of posts on carbon capture and storage technologies, with these making up one in five of the promos put out by the company.

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The Meat Industry Is Advertising Like Big Oil

DeSmogBlog

In 2015, the NPPC, which claims only 3 percent of pig farmers as members, joined NCBA in lobbying to repeal a law that went into effect in 2013 allowing beef and pork producers to put “Made in the USA” labels on their product. So it’s definitely consolidating the industry or will in the future,” Meyer told DeSmog.