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This volcanic microbe startup is taking on Beyond Meat and Impossible in plant-based race

AFN Sustainable Protein

“In terms of why we are throwing our hat in the ring, there is so much opportunity and Beyond Meat and Impossible Foods have by no means taken over the market,” Karuna Rawal, chief marketing officer at Sustainable Bioproducts (SBP), told AFN. “We And there’s the fact that only 5% of the US population is vegetarian and only 3% is vegan.

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A plant-based recovery? The Vegetarian Butcher's Hugo Verkuil on shifting diets during a pandemic

Business Green

Unilever recently set out its plan to significantly expand its plant-based range, with a view to securing €1bn in annual sales from alternative meat and dairy products within the next seven years. But we are now looking at next generation protein, what is coming next."

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Why technology could make animals obsolete

AFN Sustainable Protein

Editor’s Note: Rob Leclerc is a Founding Partner at venture capital firm AgFunder where he co-leads the investment team with Founding Partner Michael Dean. And so despite the size of the opportunity, investment in this sector comes with significant risks and challenges. The opinions expressed are those of the authors.