How Patagonia helped save Europe's last wild river - and navigated a path for others to follow
Business Green
JANUARY 19, 2023
The company may be headquartered thousands of miles away in California, but it has been involved in the broader campaign to save the "blue heart of Europe" - the river and biodiversity rich Balkans - being led by a network of local NGOs for more than half a decade. But the picture is much more complicated.
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