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Guarding against 'greenwash': Inside the fight against misleading corporate green claims

Business Green

For example, as awareness of the climate emergency has grown, oil and gas giants have continued to run ad campaigns that gloss over their exploration and extraction activity and instead promote their clean energy ventures and newly-enshrined climate goals.

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Greenwashing terms to avoid at any cost

Business Green

To use a green certification or seal of approval on marketing or packaging, make it clear if your company is materially connected with the group behind it, such as receiving funds from it. Degradable / Biodegradable. Will the product and its package break down completely and 'return to nature' within a year? Recycled content.

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Is the end nigh for questionable climate claims in UK adverts?

Business Green

After many years of oil and gas companies coming under fire for targeting much of their marketing budget on touting clean energy investments that make up just a tiny fraction of their business activity, the acceptability of a firm promoting its green initiatives without provide a full picture of its environmental impact is fast receding.

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How To Create A Sustainability Plan: Executive Guide To Becoming A Sustainable Business – Step 4

Green Business Bureau

Part 2: Goals and KPIs – This section documents your current baseline in terms of your eco profile which includes your energy usage, water usage, carbon emissions and overall eco score. Every industry and every business uses resources and energy differently. Can we use less or adopt clean alternative energy sources?

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Waste Management Checklist: 26 Tips For Minimizing Waste

Green Business Bureau

By zero waste, we mean the conservation of all resources utilizing responsible production, consumption, reuse, and recovery of products, packaging, and materials. Yet the most common waste types here are industrial non-hazardous waste and fossil fuel combustion waste. The waste management checklist.

Waste 148
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Bakery Sustainability Guide: Ideas on How To Make Your Bakery Eco Friendly

Green Business Bureau

Bakeries are energy-intensive and create excessive amounts of waste during the packaging and baking processes. We then wanted to bring your sustainability program further, introducing initiatives such as installing efficient kitchen tools and souring sustainable packaging. And lastly, monitor the sales of your products.

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Eco Friendly Retail Packaging Complete Guide (Sustainable Packaging Innovations)

Green Business Bureau

Eco friendly retail packaging guide. In this Green Business Bureau eco friendly retail packaging guide, we explore sustainable packaging solutions for 6 of the most common types of packaging materials used. Retail packaging defined: The impact of packaging waste and the rise of the ethical consumer.