Article Demand Ethics Meat alternatives 
Energy Innovation
MARCH 8, 2023
Demand for livestock products like beef and milk must be reduced by 10-25 percent to attain low-emissions or net-zero goals (Costa et al., But ultimately, consumer demand for livestock products must be curbed to lower overall emissions. Ethically–Minded Consumer Behavior: Understanding Ethical Behavior of Consumer towards Food Wastage.
AFN Sustainable Protein
SEPTEMBER 21, 2019
The market demands them, but it shows little allegiance to their mode of production. With savvy PR and the help of social media, a single article in the Wall Street Journal could launch dozens of blog posts and make the internet buzz. In just 15 years and with 30,000 production plants, they could match the global demand for meat. .
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