Scientists look for the Holy Grail: The whitest paint ever
Grist
APRIL 16, 2021
Compared to solar panels and electric cars, painting the roof of a building white is a suspiciously cheap, analog way to usher in a low-carbon future. But it works — white roofs reflect sunlight back into space rather than absorbing it, lowering building temperatures and reducing the need for energy-intensive air conditioning.
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