put-yourself-in-your-audiences-shoes-is-key-to-sustainability-engagement 
Terra Infirma
MARCH 4, 2024
Can you look at Sustainability from others’ perspectives? A message had arrived from a Government agency which from time to time calls on me to assess funding applications when they involve Sustainability. The mistake they made of course was not to think through how the message was going to land with the audience.
Renewable Energy World
JULY 14, 2021
To connect with consumers and get a green light, the key to success—in any era—is simply putting yourself in customers’ shoes. Within five seconds of looking at your website, a customer should know who you are and why they should care. A President pushing for solutions to combat climate change.
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