How alt-protein companies Impossible Foods, Memphis Meats hope to reshape diets
GreenBiz
NOVEMBER 9, 2020
Alternative proteins, which have gained more mainstream attention in U.S. supermarkets and direct-to-consumer models during the COVID-19 pandemic, include both plant-based or food-technology (so-called "clean meat") alternatives to animal protein. So five to 10 years from now, we think of it as augment, not disrupt.
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