Sunrun
MARCH 6, 2019
Solar is Changing The Way We Power Our Nation Solar panels seem like their made for the Sunbelt. Yet, solar panels perform well across the country. Even in cold, northern latitudes and rainy climates, solar power is a reliable and resilient energy source. A solar installation generates clean, renewable energy—year round. Solar panels actually produce electricity more efficiently in cold weather.
Andrew Winston
MARCH 6, 2019
(I posted this last month on my MIT Sloan Management Review column. It's an interesting story about how a company's sustainability efforts can help improve brand value with customers and drive sales. To be honest, I wasn't sure if the results here are, in fact, "a huge deal" as described below. I know there are not many examples like this, so i'm inclined to see it as important -- and I've heard from people in a few sectors who want to duplicate the result/finding.
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