What This City Needs Is A Tagline. With A Capital “T.”
Michael Grossman
OCTOBER 13, 2019
With a capital T that rhymes with B, and that stands for brand positioning. Cleantech companies are generally in the B2B space, so their audience runs from governments to large industrial users and manufacturers. The sharp ones parry back by reminding me a car purchase is a B2C business, and they run a B2B company. For Life.".
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