Remove are-your-b2b-brands-images-powerful
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What This City Needs Is A Tagline. With A Capital “T.”

Michael Grossman

With a capital T that rhymes with B, and that stands for brand positioning. Cleantech companies are generally in the B2B space, so their audience runs from governments to large industrial users and manufacturers. The sharp ones parry back by reminding me a car purchase is a B2C business, and they run a B2B company. For Life.".

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Are Your B2B Brand’s Images Powerful?

Michael Grossman

But when I look at the brand strategy behind the websites, social media and content marketing of companies In the B2B space, I often wonder if I missed out on the instructions from a parallel school of thought which taught its graduates, “You should use a thousand words to describe your picture.”

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Climate Intelligence: The Digital Fabric for Climate Action

Better Ventures

If you’re in the US, your 2020 likely included living through record-breaking temperatures , hurricanes , and/or wildfires , as the academic warnings of climate change quickly became a reality (my personal experience was Blade Runner in SF ). This is why we are particularly interested in backing Climate Intelligence companies?—?those

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Top Rope Media Presents: How to Generate Good Press

CleanTech San Diego

The following blog was originally published in Top Rope Media’s Marketing Blog which provides marketing tips and strategies relevant to cleantech brands and businesses. Did you know that with public relations (PR) tools, you can shape the public perception and brand identity of your company?

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February 2021 Cleantech Roundup: Climate Software Gold Rush | Lone Star State Struggles | Jobs and…

Clean Energy Trust

Everything’s Bigger in Texas, Including the Power Grid Failures Credit: Ron Jenkins / Getty Images People had a bad time in Texas when extreme weather created demand and supply shocks which led to rolling blackouts. No China or India.” What’s going on here? What went wrong? Who’s to blame? If A Number Matters to a Forest?—?But