Driving Electric Vehicle Awareness, Envy and Purchases
Enervee
MAY 16, 2019
New results on transforming everyday car shoppers into EV Champions People in the business of transportation electrification know that a major barrier to electric vehicle (EV) adoption is the fact that the vast majority of people still don’t know what EVs are. Or, if they do, they think they’re too expensive. While EV technophiles – the super early adopters – have been buying electric for nearly a decade, their enthusiasm has yet to go viral.
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