article thumbnail

Top Marketing Strategies for Sustainable Businesses

The Environmental Blog

Here are some examples: Distributing eco-friendly handouts using biodegradable alternatives without using plastics. Emissions like ozone depletion problems and greenhouse gases. Green Positioning : Live to the values of your product as what is reflected on your packaging and marketing channels, like your website and social media pages.

article thumbnail

Greenwashing terms to avoid at any cost

Business Green

To use a green certification or seal of approval on marketing or packaging, make it clear if your company is materially connected with the group behind it, such as receiving funds from it. Degradable / Biodegradable. Will the product and its package break down completely and 'return to nature' within a year? Recycled content.

article thumbnail

How To Create A Sustainability Plan: Executive Guide To Becoming A Sustainable Business – Step 4

Green Business Bureau

They should consider processes, materials, people, policies and projects related to energy, waste, buildings, products, packaging, supply chain, transportation, food, water, community and employee well being. Products & Packaging – Do our products use sustainably sourced and eco-friendly materials?