The Seven Sins of Greenwashing
Green Business Bureau
DECEMBER 16, 2021
A tarnished brand reputation and negative consumer perspectives. To address this, a TerraChoice report titled The Sins of Greenwashing: Home and Family Edition identified seven sins of corporate greenwash. Energy Star. Burger King committed the sin of lesser two evils in July 2020, with their advertised “reduced methane beef”.
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