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The Seven Sins of Greenwashing

Green Business Bureau

It’s an easy way to capitalize on the ethical consumer. Greenwashing is more than a question of ethics. To this day, BP has still not recovered in value and has been branded a dirty oil company soiled in shame. A tarnished brand reputation and negative consumer perspectives. Why is greenwashing a problem? “As

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The Seven Sins of Greenwashing

Green Business Bureau

It’s an easy way to capitalize on the ethical consumer. Greenwashing is more than a question of ethics. To this day, BP has still not recovered in value and has been branded a dirty oil company soiled in shame. A tarnished brand reputation and negative consumer perspectives. Why is greenwashing a problem? “As

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The Sierra Club's Top 20 Cool Schools

Green Market Oracle

Schools give us a glimpse into what carbon neutrality looks like. Dickinson College Score: 80.67 | Carlisle, Pennsylvania The very green Red Devils became carbon-neutral this past school year, with help from an LED lighting retrofit, the installation of a three-megawatt solar field on campus, and a campus-wide behavior change campaign.

Cooling 52
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What Is B Corp? B Corp Certification Guide + Quick Assessment

Green Business Bureau

From a Bootstrapped startup in 1993, the organization grew with modest revenues of $70 million by year five, and more than $285 million in revenue by 2001, and was the second for basketball footwear in the market. Yet, decent pay is more than just a question of ethics, it makes good business sense too.