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The Seven Sins of Greenwashing

Green Business Bureau

It’s an easy way to capitalize on the ethical consumer. Greenwashing is more than a question of ethics. A tarnished brand reputation and negative consumer perspectives. However, these new straws weren’t recyclable, whereas the plastic straws were. This research demonstrates why businesses choose to use greenwash tactics.

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The Seven Sins of Greenwashing

Green Business Bureau

It’s an easy way to capitalize on the ethical consumer. Greenwashing is more than a question of ethics. A tarnished brand reputation and negative consumer perspectives. However, these new straws weren’t recyclable, whereas the plastic straws were. This research demonstrates why businesses choose to use greenwash tactics.

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What Is B Corp? B Corp Certification Guide + Quick Assessment

Green Business Bureau

From a Bootstrapped startup in 1993, the organization grew with modest revenues of $70 million by year five, and more than $285 million in revenue by 2001, and was the second for basketball footwear in the market. Yet, decent pay is more than just a question of ethics, it makes good business sense too.

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The Sierra Club's Top 20 Cool Schools

Green Market Oracle

Schools give us a glimpse into what carbon neutrality looks like. The campus community diverted nearly 70 percent of all waste this past school year (up from 56 percent the previous year), thanks to student-driven recycling audits. The Golden Bears are also retrofitting an art museum into Berkeley’s first zero-carbon building.

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