Revealed: Fossil Fuel Giants Are Using British Influencers to go Viral
DeSmogBlog
JULY 27, 2023
In April, for example, the fossil fuel giant released a five-part YouTube series hosted by ex-BBC presenter Dallas Campbell, which touted the net zero benefits of hydrogen and featured one-on-one interviews with two Shell executives. but did not tag Shell, nor mention his commercial relationship with the brand.
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