'Nailing the lid on its own coffin': Why snow sports should ditch their carbon-heavy sponsors
Business Green
FEBRUARY 27, 2023
The sad irony of these sponsorship deals has been highlighted today by advertising campaign Badvertising and think tank New Weather Sweden in a new report titled The Snow of Thieves - How High-Carbon Sponsors are Melting Winter Sports that has sparked fresh calls for an end to such contradictory sponsorship deals.
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