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This volcanic microbe startup is taking on Beyond Meat and Impossible in plant-based race

AFN Sustainable Protein

Joining SBP only two weeks ago, Karuna boasts 25 years of marketing expertise in consumer brands, retail, and innovation, and was the Lead Strategist behind Proctor & Gamble’s #LikeAGirl campaign, making her a hot commodity in the marketing world. And there’s the fact that only 5% of the US population is vegetarian and only 3% is vegan.