Why There Won't Be A 'Nest For Water'.
Varuna
MAY 8, 2019
With news yesterday that Google is finally figuring out how to fully integrate Nest products into its hardware suite of products (lovely ad below), I thought it would be a good time to dig into a thesis I have about the water industry. I believe the things that worked for Nest will not work for most of the hardware startups that are trying to ‘ catch lightning in a bottl e’ for the water utility industry.
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