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The Seven Sins of Greenwashing

Green Business Bureau

It’s an easy way to capitalize on the ethical consumer. Greenwashing is more than a question of ethics. A tarnished brand reputation and negative consumer perspectives. Through education we can understand these common marketing traps. The problem with this fraudulent certification is well-known in the maritime industry.

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The Seven Sins of Greenwashing

Green Business Bureau

It’s an easy way to capitalize on the ethical consumer. Greenwashing is more than a question of ethics. A tarnished brand reputation and negative consumer perspectives. Through education we can understand these common marketing traps. The problem with this fraudulent certification is well-known in the maritime industry.

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What Is B Corp? B Corp Certification Guide + Quick Assessment

Green Business Bureau

Certification is shown to attract and engage top talent, increase credibility and build trust, slash costs, meet the demands of a consumer majority, and protect a company’s mission in the long term. Today, there are over 6,000 certified B Corps , in more than 8 countries and over 150 different industries.

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Sustainable Food Management Checklist: Getting Started Guide for the Office Cafeteria

Green Business Bureau

The global food system is complex, requiring inputs from a diverse set of industries, such as agriculture, transportation logistics, plus marketing, and retail. Listed below are the five main ways foods supply chains negatively harm our environment. Our food supply chain demands an extravagant amount of energy.

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My exclusive interview with ChatGPT about AI, climate tech and sustainability

Business Green

I wanted to see how much it knew and how well it could contextualise the broad and complex range of technologies under the climate tech umbrella - everything from clean energy to water treatment to e-bikes to carbon capture - and what it understood about corporate sustainability in general. Makower: Great.

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Retail Business Sustainability Guide: Retail Sustainability Initiatives and Trends

Green Business Bureau

Thinking about this definition, we ask: Is it possible for the retail industry to be sustainable ? The retail industry is built from supply and demand, meaning traditionally, financial success is thought to hinge on economies of scale. Can the retail industry be sustainable ? Retail business sustainability.

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