Tires are saving us — and killing us, too
The Verge: Energy
NOVEMBER 17, 2023
Bridgestone’s Bill Niaura, executive director of sustainable innovation and circular economy, says guayule is a drop-in replacement with many potential advantages. Bridgestone’s goal is also 2050 but is introducing models now with an increased focus on sustainability, like the Turanza EV , made of 50 percent renewable and recycled materials.
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