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Greenwashing terms to avoid at any cost

Business Green

"In other words, ‘eco friendliness' is part of the personal brand of nearly half of the American population," said Suzanne Shelton, president and CEO of Shelton Group and a leading expert on sustainability communications. "If Sustainability professionals are mostly aware of this, according to Shelton. General marketing claims.

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How To Create A Sustainability Plan: Executive Guide To Becoming A Sustainable Business – Step 4

Green Business Bureau

The Playbook for Becoming a Sustainable Business. If your company is working toward improving its sustainability performance, you need a strategy, plan and roadmap. There are ten steps we’ve defined at Green Business Bureau to gear your company’s purpose, culture, focus and actions towards sustainability.

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As Alarm Over Plastic Grows, Saudis Ramp Up Production in the US

DeSmogBlog

or SABIC, a chemical manufacturing giant tied to one of the world’s richest royal families, and Exxon Mobil, America’s biggest energy company. Indeed, the International Energy Agency predicts that by 2030 petrochemicals will account for more than a third of the growth in world oil demand, and for almost 50% of demand by 2050.