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Tires are saving us — and killing us, too

The Verge: Energy

Every major tire manufacturer globally is raising its game — not only in terms of performance in the face of bigger, heavier electric cars but also in terms of environmental impact. Renewable materials are finding their way into modern tires, and there’s even greener rubber on the horizon, too. As a concept, it’s pretty far out there.

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Greenwashing terms to avoid at any cost

Business Green

Degradable / Biodegradable. If not, or if the item will ultimately pile up in a landfill, burn in an incinerator or be recycled, then avoid the term and its siblings, such as 'oxo-biodegradable'. Made with renewable energy. If your factory runs on 40 per cent wind power, say so specifically, the agency advises.