2001 Biodiversity Blockchain Soil 
GreenBiz
JANUARY 11, 2021
The Brazilian company, listed on the New York Stock Exchange one year ago, sells beauty and biodiversity as intertwined. It uses blockchain to trace sourcing in India for guar, used in shampoos. From its cosmetics direct-sales origins in 1969, Natura &Co has matured to swallow up Avon, the Body Shop and Aesop.
AGreenLiving
JANUARY 11, 2021
The Brazilian company, listed on the New York Stock Exchange one year ago, sells beauty and biodiversity as intertwined. It uses blockchain to trace sourcing in India for guar, used in shampoos. Its mission: to offer products that “promote the harmonious relationship of the individual with oneself, with others and with nature.”
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