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What Is B Corp? B Corp Certification Guide + Quick Assessment

Green Business Bureau

Creating better businesses with B Corp Certification and beyond B Corp Certification presents a set of guiding principles that support organizations to minimize their impact on the environment and society. B Analytics aggregates data from B Corps and other impact-focused organizations to provide comparative analysis and best practices.

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The Seven Sins of Greenwashing

Green Business Bureau

Organizations will pump more money and time to promote themselves as environmentally friendly, relative to the actual time and money spent on minimizing their environmental impact. To address this, a TerraChoice report titled The Sins of Greenwashing: Home and Family Edition identified seven sins of corporate greenwash.

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The Seven Sins of Greenwashing

Green Business Bureau

Organizations will pump more money and time to promote themselves as environmentally friendly, relative to the actual time and money spent on minimizing their environmental impact. To address this, a TerraChoice report titled The Sins of Greenwashing: Home and Family Edition identified seven sins of corporate greenwash.