Several decades ago, many brands thought that the world had an infinite number of resources. They thought the world brimmed with untapped potential. They believed that gas, oil, plastics were improving our lives. Little did they know the environmental damage some of these practices have done. 

The constant use of these resources has left us to struggle with the fight against carbon emissions and global warming. And that means we have to find a better, sustainable way of life or face extinction. It means we have to find eco-friendly brands.

Now, more than ever, consumers have realized how they’re contributing to the environmental damage. In fact, according to a survey by Statista, 45% of consumers said they were interested in doing business with environmentally responsible and sustainable brands. Also, 44% of consumers said they were interested in brands that encourage the recycling of their products. 

Therefore, more businesses seek to find innovative ways of promoting an eco-friendly environment by integrating green, eco-friendly practices into their business practices. In this article, we’ll look at how brands are going eco-friendly. But first, it would help to understand the reasons for going eco-friendly.

Reasons Brands are Going Eco-Friendly

More and more companies are going green in 2021 and beyond, and there are many reasons for this! Researchers have carried out further research and statistical data that prove that eco-friendly initiatives are suitable for the world and your wallet. They include:

• According to INC, the global consumer market considers sustainable goods valuable, with 66% willing to pay more for them.
• A Forbes survey found that 92% of consumers favor brands that are socially or environmentally conscious.
• Forbes points out that 87% of consumers would purchase environmentally or socially responsible products if given a chance.
• Employee loyalty is higher at 38% to a brand that prioritizes sustainability, according to SHRM.
• Forbes reports that 88% of consumers are likely to be more loyal to brands that support environmental or social causes. 
• Harvard Business Review reports that corporate responsibility practices might increase sales revenue by 20%.
• A Cone Communications study found that 64% of millennials are unwilling to take a job if the organization doesn’t have strong corporate social responsibility.
• The National Renewable Energy Laboratory (NREL) reports that rooftop solar increases the value of your property by $20 for every dollar saved on your utility bill. 
• According to UCLA Newsroom, environmentally friendly companies have 16% higher productivity than the average company.

Going Green: How Some Brands Are Going Eco-Friendly

These are some brands that are leading the way in going green by adopting eco-friendly measures. These brands include:

Abena

Environmentally friendly products are becoming increasingly popular with consumers. And incontinence supplies are no exception. Abena’s adult brief is one of the most eco-friendly and sustainable incontinence products. The company uses few resources to make them, but a highly effective product result. Recently, it also introduced a compostable paper bag for its eco-friendly baby diaper. It means that users can either discard the pack in their compost pile or recycle it with other waste paper.

They use only forest regrowth materials in the manufacturing of the highly absorbent core. As a result, they plant more trees than ever. By doing so, they harvest the material using the least number of trees while being as eco-friendly as possible. They have also dedicated themselves to using the cleanest manufacturing process possible when manufacturing this line of supplies. 

IBM

Among the first companies to embrace sustainability and eco-friendly practices were IBM. Since the 1960s, corporate social responsibility and the environment have been part of IBM’s mission statement. 

Among its many achievements are its 1990 first sustainability report and longstanding energy-efficient data centers that have received accolades from the European Commission. IBM’s smart building initiative can reduce resource demand, improve green procurement, improve water management, and do more for a truly holistic approach.

Google

As a green supply chain management and environmental sustainability leader, this business innovator is also heading towards a greener future. Google shows its commitment to being eco-friendly by:

• Installing renewable energy sources at its facilities
• Hosting farmers’ markets 
• Hosting sustainable cooking seminars
• Using goats to eat grass

Also, the company has a solid corporate culture that emphasizes the importance of the environment, further solidifying its image as one of the most forward-looking companies in the world.

Amazon

Despite being one of the largest online marketplaces, Amazon strives to become an eco-friendly brand as well. You’re under even more scrutiny when you run a big company like Amazon, as your target audience expects you to do more to make a difference.

Amazon established a sustainability hub to share information about the company’s commitment to being eco-friendly. Data from Amazon’s Sustainability initiative illustrates the company’s commitment to overcoming key challenges that hinder other businesses from successfully implementing green initiatives. Amazon and other brands, such as P&G, regularly collaborate to offer sustainable products and package and deliver them to customers.

Toyota

As the largest car manufacturer globally, Toyota has invented innovative ways to reduce its overall carbon footprint by manufacturing innovative cars. An example of these cars is the Prius model. It’s a model celebrated as the world’s first mass-market hybrid vehicle.

The company has sold the Prius model in over 38 countries worldwide. Furthermore, the EPA acknowledged it as having an efficient fuel consumption. In the UK, it’s the third least carbon-emitting car. CARS24 even recognized Toyota Prius as the eco-friendly car of 2016. 

Conclusion

It’s not enough to say that you’re committed to helping the environment; you’ve got to prove it, too, the same way these brands do. Becoming one of the best sustainable companies today means not merely saying you’re committed but proving it too. 

You can also guarantee that your promotional initiatives reach a larger audience by working with reputable brands.