How Patagonia became the 'grand experiment' of sustainable business

James S Murray
clock • 21 min read

Patagonia's Lisa Pike Sheehy and Mihela Hladin Wolfe talk about how the outdoor wear company aspires to be a sustainability trailblazer - and is well used to 'playing in the arena of hate and love' as a result

Patagonia sets great stall by the fact it is not like other companies. A growing number of firms may be setting net zero emissions targets and exploring how to build more sustainable business models, but...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose from 3 paid membership levels or start a 7-day no strings trial.

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Management

'It's an influencing role': Manchester City's climate champion talks sustainability tactics

'It's an influencing role': Manchester City's climate champion talks sustainability tactics

Manchester City’s director of sustainability Pete Bradshaw discusses his ‘influencing role’ within the wider City Football Group and the roles of last mile travel and ‘famous Manchester weather’ in creating sustainable matchdays

Stuart Stone
clock 24 May 2024 • 13 min read
Mitie: 'Sustainability reporting has inadvertently become a burden for organisations'

Mitie: 'Sustainability reporting has inadvertently become a burden for organisations'

Seven-in-ten green business leaders believe time and money spent on reporting administration is hampering progress towards sustainability goals, new study claims

Stuart Stone
clock 22 May 2024 • 3 min read
'Now it's getting granular and real': Unilever's sustainability lead unpacks revamped green agenda

'Now it's getting granular and real': Unilever's sustainability lead unpacks revamped green agenda

Unilever recently refocused its sustainability strategy and pushed back several key target dates - chief sustainability officer Rebecca Marmot talks to BusinessGreen about the thinking behind the changes

Michael Holder
clock 22 May 2024 • 16 min read