TED Talk! Knowing where products come from can help you make green choices:
What if we knew, for certain, where our products came from and how they traveled through the supply chain to our home? Markus Mutz of OpenSC, in his TED Talk says that given the choice, people wouldn’t choose to harm the planet but a lack of accurate information about a product’s journey through the supply chain makes it almost impossible to make a green choice. He has worked with Austral Fisheries to verify and track ships, individual fish, and their journey to your dinner plate. If researching every product you consume sounds overwhelming and time-consuming, Markus proposes that AI and virtual assistants can help us make green buying decisions by combining vast amounts of data and our values about sustainability.