Eight months ago Adidas began its partnership with Finnish textile material company Spinnova. Now the brand is unveiling its first product made in part with Spinnova fibers. Composed of a minimum of 25% wood-based fibers and 75% organic cotton, the Adidas TERREX HS1 is a mid-layer for hikers that sees Adidas exploring a more sustainable textile solution.
Moreover, Adidas is committing to helping end plastic waste via a three-loop strategy. In addition, the strategy consists of recycling materials and making an entirely new product. In the case of Made with Nature, the products contain natural ingredients, such as the Adidas TERREX HS. Its outdoor brand, Adidas TERREX, is leading the innovation of technical materials. The goal is to help drive better product solutions for adventurers in nature. In addition, ensuring there is no compromise on style or performance.
Moreover, by 2025, nine out of 10 Adidas articles will carry a more sustainable technology, material, design, or method of manufacturing. That’s why the Adidas partnership with Spinnova is a major part of this journey.
Carla Murphy, General Manager of Adidas TERREX, explained why the partnership with Spinnova is so important: “Adidas commitment to sustainability is longstanding. Progress is about learning and constantly moving forward – and for Adidas, this also means partnering to innovate in new areas. At Terrex we are on a journey to drive greater sustainability. That’s of our technical apparel and we’re constantly looking to find new ways to help end plastic waste. Working with Spinnova is another step on this journey.”
