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Salesforce Stakeholder Impact Report

GreenBiz

Each year, Salesforce publishes a comprehensive Stakeholder Impact Report so that our stakeholders can stay informed and track our progress on key environmental, social, and governance (ESG) topics.

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The Path to Sustainable Forestry

GreenBiz

Among the topics: How to achieve sustainability goals when issues of supply are outside of your direct control. Best practices for communicating the importance of certification schemes to suppliers. Chris McLaren, Chief Marketing & Market Development Officer, Forest Stewardship Council US. taylor flores. Heather Clancy.

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Certifications matter more than ever and brands should be promoting them

GreenBiz

The moral of the story for brands is that you should use third-party certifications, and once you’re using them, you should promote them and leverage their trustworthiness to communicate your green product story. Now, don’t limit your efforts to packaging; communicate about your third-party certifications in your social and digital efforts.

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Final keynote speaker announced for Europump annual meeting in May

Envirotec Magazine

In addition to the sessions dedicated to the activities of the various Europump Commissions – Technical, Standards, Marketing, SME – a complement of invited speakers will share their knowledge and expertise on a range of topical issues.

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The 'last mile' of consumer sustainability behavior

GreenBiz

There’s this really marked intention-action gap when we’re asking people to change their behaviors to be more sustainable," said Katherine White, professor of marketing and behavioral science at the University of British Columbia. This is a real challenge for marketers, for organizations, for public policymakers," she said. "We

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Sustainable shopping is healthy, even amid a pandemic

GreenBiz

NYU Stern Business School’s 2020 Sustainable Share Market Index shows shares of sustainability-marketed products grew significantly during the week of March 15, and continued to maintain that increased share through mid-June. Marketing & Communication. What’s more, it’s not all just happy talk. Contributors.

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The How2Recycle label needs a massive campaign. Brands should make it happen

GreenBiz

Marketing & Communication. It’s worth unpacking this because there’s a key insight for brands. Brands, use that label as an internal pressure point to design packaging that’s actually recyclable. It’ll be great for your brand. Who’s with me? Pull Quote. Consumer Trends. Collective Insight. Speaking Sustainably.

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