Michael Grossman

OCTOBER 13, 2019

Working with cleantech companies means I'm often in meetings with scientists and engineers. And near the top of the list of marketing strategies that set off their flim-flam alarm is the tagline. Isn't A Tagline Like An Appendix? And so the tagline pushback is, "These people don't make decisions on fluffy marketing.

Lithium 124

Lithium Batteries Technology Hydropower 124

Michael Grossman

OCTOBER 2, 2023

Marketers Won’t Bite You It’s a difficult task for most startups to determine when they need to bring marketing help to the team–and when I say marketing, I don’t mean sales. This kind of marketing has a targeted audience, usually made up of investors, institutions, industry media and established players.

Startups 130

Startups Patents Investment Technology 130

CleanTech San Diego

NOVEMBER 30, 2023

Cleantech San Diego member Top Rope Media is a is a San Diego-based digital marketing agency helping early to mid-stage startups in the outdoor and cleantech space create and execute highly-effective marketing strategies. Differentiate your business from others in a crowded ‘green’ market? Want more marketing tips?

Building Energy Monitoring 52

Building Energy Monitoring Business Energy Monitoring Home Energy Monitoring Energy Monitor 52

CleanTech San Diego

DECEMBER 20, 2023

Cleantech San Diego member Top Rope Media is a is a San Diego-based digital marketing agency helping early to mid-stage startups in the outdoor and cleantech space create and execute highly-effective marketing strategies. The brand identity, including your company logo, tagline, and brand style is just as important.

Startups 52

Startups Innovation Sustainability Electricity 52

CleanTech San Diego

DECEMBER 20, 2023

Cleantech San Diego member Top Rope Media is a is a San Diego-based digital marketing agency helping early to mid-stage startups in the outdoor and cleantech space create and execute highly-effective marketing strategies. The brand identity, including your company logo, tagline, and brand style is just as important.

Startups 52

Startups Innovation Sustainability Electricity 52

Michael Grossman

JANUARY 10, 2020

Two words no CEO of a seven or eight-figure company ever likes hearing from me are "market research," as in, "I feel it would be helpful to clarify our value proposition, our strategic advantage, and our audience if we conducted some market research.". What's Market Research? Why Does Market Research Matter?

Technology 100

Technology Retail Education Investment 100

Clean Energy Trust

DECEMBER 19, 2019

And while Clean Energy Trust focuses on supporting early-stage cleantech startups, this advice on pitch deck design is applicable to any sector. 300k in early-stage cleantech startups in the Mid-Continent region of the United States. particularly for hardware and technology-driven businesses?—?and and how to avoid them.

Startups 52

Startups Real Estate Technology Investment 52