Ford’s surprise news: it’s developing a new platform for low-priced EVs
Charged
FEBRUARY 10, 2024
Automakers are selling EVs in the premium segments at premium prices—Ford’s Mustang Mach-E starts around $43,000, and a base F-150 Lightning pickup will cost you $55,000—and they still aren’t making any money. Ford’s EV-focused Model e division lost $4.7 billion in 2023. A wave of cheaper EVs is on the way.
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