Remove tag brand-strategy
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Game on: New study shows which sports teams have the greenest fans

GreenBiz

The answers will drive business decisions for venue operations, fan engagement and brand partnership activation. It developed the sustainability-minded audience by capturing a list of terms that someone interested in sustainability may use in their Twitter bio, or by tagging accounts that a climate activist may follow.

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Ulta Beauty is bringing refillable containers back to the cosmetics industry

GreenBiz

It seems those concerns finally have reached a critical mass, inspiring a sustainability makeover at three of the biggest beauty brands in the business — Sephora, Natura & Co, and Ulta Beauty. The strategy expanding preservation of the Amazon rainforest to 7.4 Natura & Co., million acres from its current 4.5 Courtesy of Loop.

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Green Search: Ecosia sees active user rates soar to 20 million

Business Green

The firm also announced this week that it is rolling out a brand-new look as a "visual statement of its recommitment to climate action", while also unveiling a new two-decade tree planting strategy. It uses satellite technology, geo-tagging, photographic evidence, and field visits to monitor the impact of its reforestation projects.

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Reports: Treasury shelves £30bn plan to electrify UK railways over cost concerns

Business Green

Clean transport advocates point out £30bn price tag for railway electrification is in the same ball park as budget for road building. The newspaper reported on Saturday that industry insiders had confirmed the strategy had been scrapped. Solar rail social enterprise Riding Sunbeams also branded the move "absolutely disastrous". "A

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Ulta Beauty is bringing refillable containers back to the cosmetics industry

Business Green

It seems those concerns have finally reached a critical mass, inspiring a sustainability makeover at three of the biggest beauty brands in the business: Sephora, Natura & Co, and Ulta Beauty. The strategy expanding preservation of the Amazon rainforest to 7.4 Natura & Co., million acres from its current 4.5

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Could plummeting battery costs deliver mass market EVs as soon as 2024?

Business Green

The key price point for battery packs to become cheap enough for manufacturers to produce mass market EVs for around the same price tag as typical petrol and diesel vehicles is thought to be around $100/kWh, and BNEF yesterday estimated prices could hit that tipping point as soon as 2024.

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The Seven Sins of Greenwashing

Green Business Bureau

By ignoring the environmental impact of business operations, companies could pay hefty regulatory fines and settlements, while simultaneously tarnishing their brand reputation. To this day, BP has still not recovered in value and has been branded a dirty oil company soiled in shame. Posing an investment risk.