GreenBiz

SEPTEMBER 22, 2020

Suzanne Shelton. The How2Recycle label needs a massive campaign. Brands should make it happen. Tue, 09/22/2020 - 01:00. I hope you’ve downloaded our latest free report, "Engaging Middle America in Recycling Solutions.".

Recycling 432

Recycling Recycling Packaging Plastics 432

AGreenLiving

SEPTEMBER 10, 2021

Date/Time: October 7, 2021 (1-2PM ET / 10-11AM PT) The last five years have seen significant growth in the number of Americans who say they want to buy eco-friendly products — 42% as of January 2021, according to the latest Shelton Group research.

Demand 28

Demand 28

AGreenLiving

MAY 13, 2020

Here’s what fringe consumers tell us about the post-pandemic marketplace Deonna Anderson Wed, 05/13/2020 – 00:06 For years, communications firm Shelton Group has been gathering data about “fringe” consumers through intensive, manual social media analysis about both environmental and social sustainability.

Sustainability 28

Sustainability Plastics Climate change Government 28

Business Green

JANUARY 6, 2023

Forty-five per cent of Americans want to be viewed as eco-friendly consumers, according to the results in September of an unpublished 2022 Eco Pulse study from Shelton Group. "In Sustainability professionals are mostly aware of this, according to Shelton. What does that look like? That's my biggest watch-out for brands," she said.

Recycling 36

Recycling Recycling Ozone Building Energy Monitoring 36

AGreenLiving

OCTOBER 6, 2020

Certifications matter more than ever and brands should be promoting them Suzanne Shelton Tue, 10/06/2020 – 00:30 I’ve written quite a bit lately about how Americans are experiencing a “Maslow moment” right now. So what are we doing with that worry? Also not surprisingly, awareness is closely linked to trust.

Packaging 28

Packaging Climate change Sustainability Organic 28

AGreenLiving

SEPTEMBER 22, 2020

Brands should make it happen Suzanne Shelton Tue, 09/22/2020 – 01:00 I hope you’ve downloaded our latest free report, “Engaging Middle America in Recycling Solutions.” The How2Recycle label needs a massive campaign.

Packaging 36

Packaging Recycling Recycling Plastics 36

AGreenLiving

MAY 8, 2020

On the fringe … consumers (40:45) A highlight from our ” Seeing into the Future ” webcast, featuring sustainability marketing guru Suzanne Shelton. Here to discuss the project is Paul Scialla, founder and CEO of Delos, which founded both the International Well Building Institute and the Well Building Standard.

Real Estate 28

Real Estate Smart Cities Earth Day Packaging 28

Green Market Oracle

FEBRUARY 23, 2020

Last year Shelton Group fielded an eye-opening study to gauge consumer awareness about the plastic waste crisis and expectations of brands and policymakers for solving the problem. Suzanne Shelton and Susannah Enkema of Shelton Group will lead and facilitate this revealing session.

Plastics 40

Plastics Recycling Recycling Packaging 40

GreenBiz

AUGUST 26, 2020

Suzanne Shelton. Engaging Middle America in recycling solutions. Wed, 08/26/2020 - 01:00. A few weeks ago, I wrote a GreenBiz piece about what Maslow’s Hierarchy of Needs can teach us about the moment we’re in right now, based on our latest polling of Americans.

Recycling 383

Recycling Recycling Plastics Packaging 383

GreenBiz

NOVEMBER 4, 2020

Suzanne Shelton. If people will believe in QAnon, why won’t they believe in climate change? Wed, 11/04/2020 - 00:15. In 2017, 65 percent of Americans believed that climate change was occurring and that it was caused by human activity. According to our latest Eco Pulse polling, that number is down to 55 percent.

Climate change 370

Climate change Fossil fuels Sustainability 370

AGreenLiving

NOVEMBER 4, 2020

Suzanne Shelton Wed, 11/04/2020 – 00:15 In 2017, 65 percent of Americans believed that climate change was occurring and that it was caused by human activity. If people will believe in QAnon, why won’t they believe in climate change? According to our latest Eco Pulse polling, that number is down to 55 percent.

Climate change 28

Climate change Sustainability Fossil fuels 28

GreenBiz

FEBRUARY 16, 2021

Suzanne Shelton. Is your company a good company? Tue, 02/16/2021 - 00:05. Last year at this time, I wrote a piece with the exact same headline as this one. This time, I have some interesting new data and the beginnings of a framework to fill in the gaps. I’ve also got a sneak peek for you, from my presentation last week at GreenBiz 21.

Sustainability 450

Sustainability Packaging Organic Batteries 450

Grist

JANUARY 29, 2021

But according to polling from the Shelton Group, a marketing agency focused on energy and the environment, from last May, Americans still trust scientists more than almost any group outside of friends and family. And I wish we would focus on our kids, because that’s not polarizing,” said Shelton, the marketing CEO.

Politics 138

Politics Climate change Fossil fuels Policy 138

GreenBiz

OCTOBER 21, 2020

Suzanne Shelton. Decoding the Disinformation Machine. Wed, 10/21/2020 - 01:30. The Saturday before President Donald Trump got COVID-19, I bought a desk at one of those warehouse furniture stores — one of the ones with the annoying jingle that gets stuck in your head despite your best efforts to the contrary.

Climate change 242

Climate change Plastics Sustainability Waste 242

AGreenLiving

FEBRUARY 16, 2021

Suzanne Shelton Tue, 02/16/2021 – 00:05 Last year at this time, I wrote a piece with the exact same headline as this one. Is your company a good company? This time, I have some interesting new data and the beginnings of a framework to fill in the gaps.

Sustainability 28

Sustainability Packaging Organic Batteries 28

AGreenLiving

OCTOBER 21, 2020

Decoding the Disinformation Machine Suzanne Shelton Wed, 10/21/2020 – 01:30 The Saturday before President Donald Trump got COVID-19, I bought a desk at one of those warehouse furniture stores — one of the ones with the annoying jingle that gets stuck in your head despite your best efforts to the contrary.

Climate change 28

Climate change Plastics Sustainability Waste 28