Remove susannah-enkema
article thumbnail

Shoptivism: Why Consumers (& Job Seekers) Opt In & Opt Out of Today’s Brands

GreenBiz

In this exclusive webcast, Suzanne Shelton and Susannah Enkema of Shelton Group will present newly analyzed, never-before-seen data and insights to answer these questions. And what about the people who are so savvy they have lengthy lists of both "good" and "bad" brands: Do they represent your future customers and employees?

Demand 457
article thumbnail

Here's what fringe consumers tell us about the post-pandemic marketplace

GreenBiz

But if you understand it now, you can turn that threat into an opportunity, And that’s really the power of the fringe," Enkema continued, before sharing findings from Shelton Group’s most recent report, " Seeing into the Future: Leveraging fringe consumer insights to build a sustainable brand in a post-COVID world.".

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shoptivism: Why Consumers (& Job Seekers) Opt In & Opt Out of Today’s Brands

AGreenLiving

In this exclusive webcast, Suzanne Shelton and Susannah Enkema of Shelton Group will present newly analyzed, never-before-seen data and insights to answer these questions. Specifically, you’ll learn: Profiles and personas of the people who choose and stop buying brands because of their company’s record on people and the planet.

Demand 28
article thumbnail

Here’s what fringe consumers tell us about the post-pandemic marketplace

AGreenLiving

“But if you understand it now, you can turn that threat into an opportunity, And that’s really the power of the fringe,” Enkema continued, before sharing findings from Shelton Group’s most recent report, ” Seeing into the Future: Leveraging fringe consumer insights to build a sustainable brand in a post-COVID world.”

article thumbnail

Event - Circularity 20: Circular Economy Conference

Green Market Oracle

Suzanne Shelton and Susannah Enkema of Shelton Group will lead and facilitate this revealing session. This session will answer all those questions and give attendees the opportunity to put themselves in the shoes of average consumers in a hands-on Life Game of materials disposal.