'We need to make sacrifices': Inside one London council's quest to spur green public behaviour change
Business Green
MARCH 10, 2022
For Loakes these findings were a "wake up call" for the borough, underscoring the huge challenge ahead to engage and educate residents on the realities of the net zero transition. At the same time, however, it found more than 30 per cent of residents surveyed believe that climate change will have little or no impact on them personally.
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